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BROWSE
Cute illustrations, lush colors and a fun scratch-off make for a playful and interactive birth announcement. Everyone’s a winner!
Client
Jay and Tabby Cerceo
Quantity Produced
200
Production Cost
–
Production Time
3 Days
Dimensions (Width × Height × Depth)
5 in × 8 in
Page Count
–
Paper Stock
French Paper / Muscle Tone / Madero Beach / 140 C
Number of Colors
3
Varnishes
–
Binding
–
Typography
Brothers - Emigre
Haymaker - Lost Type Co-op
Quaver - Lost Type Co-op
Lavanderia - Lost Type Co-op
Project Description
A couple wondering whether their child will be a boy or a girl is a storyline that most people can emotionally relate to in one way or another. Jay and Tabby were on "pins and needles" waiting to hear news from their doctor. I wanted the announcement to briefly generate that same feeling. Their story builds up anticipation which is later satisfied by scratching off and revealing the big news. In the early stages of the project I interviewed the Cerceo's about their experience of going through this process. The result of our talk was a group of their personal anecdotes that were turned into infographics and illustrations that told their personal story.Production Lesson(s)
I found several manufacturers who create adhesive double sided scratch off stickers. The top contains the material that is scratched away and the bottom is a translucent 'shield' that protects the image underneath. This method was extremely cost efficient and not very time consuming.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 1, 2012
Filed Under
Announcement
Silkscreen
Tagged with
birth announcement
french paper
silkscreen
spot ink
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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