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BROWSE


Lead Image

Dad’s Hat Pennsylvania Rye Bottle Design

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Production Method

Die-cut
Emboss
Offset

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Design

Signature Communications

Art Director/Designer: Matthew Sulcoski
Creative Director: Tony DeMarco

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Printing

Valley Forge Tape and Label

Named for the heirloom fedora founder Herman Mihalich regularly — and proudly — sports, Dad’s Hat is a product connected to its creator. The proof is in the packaging.  

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Client

Dad's Hat/Mountain Laurel Spirits, LLC


Quantity Produced

10,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

4.64 in × 6.88 in.


Page Count


Paper Stock


Number of Colors

5

Varnishes

UV Coating


Binding


Typography

LHF Logomotive
Gotham HTF Condensed

This piece is available for purchase for $29.99 (Plus Shipping + Handling)


Dad's Hat Pennsylvania Rye Bottle Design
Dad's Hat Pennsylvania Rye Bottle Design
Dad's Hat Pennsylvania Rye Bottle Design ---

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Project Description

Our mission was to brand a new small-batch Rye Whiskey along with its un-aged White Rye companion to emphasize its local, craft-distilling origins while appealing to discerning whiskey enthusiasts and the surging new breed of cocktail lovers. The key was highlighting the personal connection between the product and its creator. Founder Herman Mihalich wears his father's fedora and fondly recalls the bar his family owned in Pittsburgh. Following much exploration, we decided on the name Dad's Hat Pennsylvania Rye for the traditional values it embodies - recalling a simpler time while lending it a fillip of style and sophistication.

Production Lesson(s)

When it comes to small batch product lines, stay adaptable. Limited budgets often yield the most creative methods of getting things done. Initially our client requested that our label designs were to be hand-applied as a way for the new start-up distillery to control costs. Custom die-cutting and limited print runs meant little room for error in production. So we devised a simple technique of incorporating a series notches in the glass on the lower part of the bottle that endured the label would be aligned perfectly without any guesswork, by hand or even with the use of a label applicator. Seems like a small thing but when the budget is tight and competition for shelf space is feirce, there's no time to be 'off center'.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 7, 2012

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Filed Under

Die-cut
Emboss
Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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