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BROWSE
Rollover Protective Structures (ROPS) are 99% effective at preventing death in a tractor rollover. Sponsored by a Sappi Ideas that Matter grant, this poster series is distributed at farm shows in order to raise awareness among farmers about ROPS retro-fitting.
Client
New York Center for Agricultural Medicine and Health (NYCAMH)
Quantity Produced
100 each of 3
Production Cost
This project was paid for by a Sappi Ideas That Matter Grant
Production Time
2 Months
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
4
Varnishes
–
Binding
–
Typography
–
Project Description
The occupational fatality rate is 800% higher for farmers than for the average American worker, and tractors are responsible for the majority of these accidents. Rollover Protective Structures (ROPS) are 99% effective at preventing death in a tractor rollover, so it's vital that tractors have proper ROPS installed. NYCAMH has implemented a ROPS Retrofit Program that aids in getting farmers hefty rebates and information for retrofitting their tractors with ROPS. The program has been successful and is now being implemented across many states in New England.The Design Lab team holds this project close to our hearts so when Sappi's call for the Ideas That Matter grant went out, we knew immediately that this would be the perfect opportunity to do something extra for our client. We wanted to create a delightful take-away piece to be handed out at farm shows and other events that would raise farmers' awareness of the importance of ROPS. The "retro" theme was chosen because we thought it would appeal to farmers' aesthetic and that they'd appreciate the craftsmanship of letterpress printing. In addition, many farmers are reluctant to retrofit their antique tractors and we wanted to illustrate that they wouldn't lose their beauty.
Production Lesson(s)
This was my first letterpress job and the people at Cranky Pressman were immeasurably helpful. They worked with me to ensure the final product was as I envisioned. There were a couple challenges: The 14-by-14-inch size for a high quantity was an issue for their existing equipment so they used this project as an opportunity to refurbish another press that could handle the job. I also discovered that printing with white ink on letterpress was problematic for this design because white ink isn't as opaque as it is on an offset press. I really lucked out that I was working with such a talented printer.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 22, 2012
Filed Under
Letterpress
Posters
Tagged with
sappi
vintage
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
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Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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