ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Typographic Matchmaking Poster


Production Method




Jim Godfrey Design, LLC

Concept and Design: Jim Godfrey
Consultants: Patrick Wilkey, Tyrone Gibson and Courtney Davis



Rowley Press

This romantic and deliciously detailed poster of pairs had me at pb&j.  




Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count

Paper Stock

Crane / Lettra / Pearl White / 110C

Number of Colors

2 (Black + Pantone 234)




Too many to list (about 45)

This piece is available for purchase for $65 (Plus Shipping + Handling)

Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster
Typographic Matchmaking Poster ---

Recent Posts



Project Description

Remember that scene from Fiddler on the Roof when Tevye’s daughters long for the matchmaker to “Find me a find, catch me a catch”? Well, matching contrasting typefaces is almost as difficult as finding that special someone. When it works it seems effortless, like the two were meant for each other. Jim Godfrey created the Typographic Matchmaking poster out of a desire to share with others some type combinations that work well together. To make it interesting, he thought it would be fun to highlight famous combinations from history, literature and life such as Romeo and Juliet, Sonny & Cher, Jack and Jill and even peanut butter and jelly.

Production Lesson(s)

This poster actually printed without a hitch, even with the tight registration required. I was trying to take full advantage of letterpress by including many fine details using symbols, shapes and small type. These details often were on separate plates and needed to line up perfectly. Rowley Press did a fantastic job. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 16, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End