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BROWSE
Color and intrigue serve up a one-two punch in Bark’s 2012 self-promotion package, begging us to ponder the more pressing question: which came first, the 12 or the egg?
Client
Self-Promotion
Quantity Produced
200 Cartons (2,400 eggs)
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
–
Typography
Homestead by Luke Lisi via Lost Type Co-op
Mr Eaves by Emigre
Project Description
2012 begged the question -- Why 12? Why 12 eggs in a dozen, Why 12-inch records, Why 12 months in a year? And what better way to get noticed than to use one of the most prominent methods of packaging twelve items -- the egg carton. Each mailed carton contains a poster as well as twelve hand-assembled “eggs” with their own unique questions and patterns pertaining to the number twelve.Production Lesson(s)
Getting the cut in the two 'egg' sides exact so they slid together and fit perfect was the hardest part. We came up with a few options but traditional die-cutting proved to be as close as we could get. They weren't exact so we ended up having to add a drop of glue to each pair to prevent the egg from falling apart when being pulled out of the carton. And with 2,400 eggs to assemble we got pretty damn good at it. Most people were surprised glue was added at all. It was a time consuming process but all the positive feedback we received in the end made it well worth it.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 7, 2012
Filed Under
Digital
Self promotion
Tagged with
assembly
die-cut
digital
package
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About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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