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BROWSE


Lead Image

Wright & Goebel Business Cards

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Production Method

Deboss
Letterpress

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Design

The Working Assembly

Lawrence O'Toole + Jolene Delisle

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Printing

Rise and Shine Letterpress

See Printer Profile on Inker Linker

Color & texture tie one on in this nautical themed identity package for wine & spirit vendor Wright & Goebel.  

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Client

Wright & Goebel


Quantity Produced

1,000


Production Cost

$1,412.50


Production Time

2 Months

Dimensions (Width × Height × Depth)

3.5 in × 2 in


Page Count


Paper Stock

Crane Lettra / Ecru / 110 C (300GSM)


Number of Colors

1/1 PMS 553U soy ink

Varnishes


Binding


Typography

Akzidenz-Grotesk

 


Wright & Goebel Business Cards
Wright & Goebel Business Cards
Wright & Goebel Business Cards ---

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Project Description

The challenge put forth by the owners was to envision a look that was completely different than most other wine shops—no old world, barrel, glass or grape imagery here. Instead, the owners were taking a decidedly more modern approach to the store, presenting bottles in a curated, gallery-like atmosphere. The feel of the space was to be west coast, modern, and inspired by yachting and nautical lifestyles.

The letters W and G overlap, joined by an implied ampersand, which also reads as a knot. In keeping with the nautical inspiration, the chosen colors are a muted navy over an ecru stock.

Production Lesson(s)

Rather than true blind embossing, which would cause issues with push-through on the face of the card, we used two plates for printing the reverse: the first was for the overall field of blue, which allows the central monogram to rise in texture, and the second was for the pattern.

Once the first pass of the reverse was dry, we ran the cards through the press with using the pattern plate and no ink. The effect was a subtle blind deboss of the pattern. This is what we were looking for, but the pattern was just a little bit too subtle. However, after some experimentation, we ran the plate again over the cards with another hit of blue on just the pattern, which debossed the pattern and made an interesting two-tone effect. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 1, 2012

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Filed Under

Business Cards
Deboss
Letterpress

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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