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BROWSE
“Facts Don’t Lie” Poster Package
Production Method
Digital
Offset
Design
Hacker Group
Printing
Litho Craft
Good things may come in small packages, but better things come in larger than life, custom-designed corrugated gate-fold mailers.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Posters: Mohawk / Via / Pure White, Scarlet, Black (Felt) / 65 lb
Cover / Packaging: Corrugated Kraft
Letter: Environment Ultra Bright White / 70 lb /
Number of Colors
Posters: 5/0
Packaging: 2/0
Letter: 2/1
Varnishes
–
Binding
–
Typography
Din
Adelle
Project Description
As a direct marketing agency, we always push to make a big impact right from the start. With this new-business package directed at health care industry professionals, we chose to marry art with tangible facts in a larger than life way. Using a custom-designed corrugated gate-fold mailer (instead of a standard tube), we stressed the opening experience and lasting impression a series of nine fact-based posters would make in industry professional's offices.When first opened, a personalized letters sits on top of a vellum "fact sheet" that spells out clearly that "Facts Don't Lie" by showing through to the first poster. Several of the posters were printed on colored stock with white and red inks in a combination of dry trapping and overprinting to create a variety of unique pieces of art that would become permanent fixtures in potential client's offices.
Production Lesson(s)
Selecting a vendor that shared in our enthusiasm for the vision of the piece was ultimately what made this so successful. We ran into several unexpected production challenges with the gate-fold boxes as far as mailing restrictions, and instead of saying 'This isn’t going to work' Litho Craft came back to us with a solution every time. They wanted this project to work as much as we did. In addition, working with only one vendor who could provide all the elements for this complicated piece — from production to hand fulfillment and mailing — turned out to be our best ally for this project.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 21, 2012
Filed Under
Digital
Offset
Posters
Tagged with
gatefold
healthcare
mailer
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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