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Lead Image

Typeset by hand using vintage wood-type, Neuarmy’s limited edition Hustle package is more than a t-shirt, it’s a cohesive platoon of able bodied troops. Decisive victory! 




Quantity Produced


Production Cost


Production Time

3 Months

Dimensions (Width × Height × Depth)

Lino: 4.5 × 6.25 in.
Brand Card: 2 × 3.5 in.
Small Envelope: 2.25 × 3.5 in.

Page Count

Paper Stock

Number of Colors





Vintage Woodtype


Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt
Neuarmy Surplus Limited Issue T-shirt ---

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Project Description

The front of each shirt was individually typeset by hand using vintage woodtype. As a result, the letter-spacing is varied, and each impression distinct (some light, others dark), making each shirt unique and perfectly imperfect. The inside neck tag and sizing, lower inside edition number, branding, and garment care instructions were also stamped by hand. Altogether, there are 12 impressions on each shirt, all done by hand, one at a time.

Additionally, two custom hang-tags were created for each shirt. Hand-cut and hand-stamped with a grommet insert and red thread. Also hand crafted were the double-sided brand card and envelope, as well as the packaging which includes branding on the front, and sizing and description on the back.

As a companion piece, I printed a Hustle Flag linocut in a limited edition red and white colorway, which comes in a branded canvas bag, and is signed and numbered to match the edition number of the shirt.

Production Lesson(s)

Make sure you're working with the right type of ink when printing on textiles, and don't forget to heat set.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2012


Filed Under

Linoleum block
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End