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BROWSE


Lead Image

Rider Dickerson Promotional Piece

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Production Method

Digital
Offset

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Design

Faust Associates

Designers: Bob Faust, Ben Deter, Dave Pabellon

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Printing

Rider Dickerson

See Printer Profile on Inker Linker

More than just another print shop promotion piece, Faust’s perforated origami poster for Rider Dickerson is an ever-unfolding ink-xperience.  

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Client

Rider Dickerson


Quantity Produced

1,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

12 in. × 12 in. × 0.5 in.


Page Count

10


Paper Stock

Envelope: Neenah / Environment / White / 22pt. Folding Board
Brochure: 12pt Xtreme Coated Cover


Number of Colors

8 (CMYK + PMS 810, PMS 804, PMS Black, White)

Varnishes

MTE Metallic Foil Laminate, Spot Dull, Spot Soft Touch, Spot High Gloss UV


Binding

Custom Fold
Custom Perforation


Typography

Stag by Schwartzco Inc.
Stag Sans by Schwartzco Inc.

 



Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece
Rider Dickerson Promotional Piece ---

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Project Description

The challenge was to create an immersive experience that would grab your attention immediately, draw you in continually and remain top of mind long after it is closed and left on the desk. The message needed to convey premium quality craft, but more importantly position Rider Dickerson as a strategic communications partner, not simply another good print shop. Our solution was "More Than Ink:" 1. An "unzippable" package made of uncoated folding board with a custom perforation. 2. An origami inspired folder based on the "more than" symbol, printed with double hits of fluorescent inks, as well as spot hi gloss uv and spot soft-touch finishes. 3. Three insert sheets: The first printed 4-color offset on a gloss coated sheet with spot dull varnish, the second printed digitally with five hits of opaque white ink on uncoated paper, and the last, used to house two tipped on plastic calling cards with QR code call to actions. 4. Finally the whole piece unfolds into a full-sized poster produced in 4-color process on a metallic foil laminate further enhanced with a spot hi gloss UV coating. The whole experience is a "glowing" testament to a great print partner.

Production Lesson(s)

One of the main challenges of producing this piece was finding a sheet of paper that would handle all of the complex folds. The Xtreme Coated Cover sheet was able to withstand all of the scoring and hand-folding in different directions without cracking. After we found a sheet that would withstand the folding we needed to make sure that the coatings we selected would also hold up and not crack. Using the newly developed MTE Metallic Laminate actually helped strengthen this particular paper stock even further because of its durability. Additionally, we found that treating non-digital stocks doesn't always work out the way you would hope and sometimes the best move is to select a digital ready stock. It's also best to expect the unexpected when printing partially transparent objects on colored sheets. Sometimes it can work in your favor and sometimes it can work against you because white has to be laid down as a base for color imagery. Lastly, printing fluorescent inks on plastics can result in large color shifts because the fluorescent inks have a different reaction to heat when the final coating is laid down versus traditional PMS colors. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 5, 2012

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Filed Under

Digital
Offset
Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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