For Print Only

A Division of UnderConsideration

Count Me Out Posters

Production Method

The Hungry Workshop

The Hungry Workshop emphasizes important and meaningful communication in print by opting out in analog style. — Kelly Cree

Client

1,000

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

9 in × 12 in

Page Count

–

Paper Stock

Yellow Pages

Number of Colors

1

Varnishes

–

Binding

–

Typography

–

Is it possible to letterpress a 10-foot or more continuous piece of paper that later could be folded?

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We think print is special. It's a direct and personal way of communication. Unlike the text you are reading now, it is tangible and real. You can hold a printed page in your hand and it can engage you in a way nothing else can. The paper has texture, it is audible, and the tacky ink has odor. It's a powerful way of distributing information and should be reserved for important and meaningful communication. Print should not be wasted.

The Yellow Pages is the very antithesis of that idea. It's the remnants of an outdated business model, cheaply printed and full of junk ads and redundant information. So, when it landed on our doorstep, we lopped off the spine and ran it through our press, with the simple message "You can count me out". The transparent Pantone Red 032 ink overprinted the black text on over a thousand cheap, thin pages.

Production Lesson(s)

The paper you use for a project can communicate as much as the typography, colour and layout.

Post Author

Kelly Cree

Former intern at UnderConsideration LLC.

More: Online / On Twitter

Date Published

August 23, 2012

Filed Under

Letterpress
Posters

Tagged with

adaptive reuse
recycled paper

Ask the Experts

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.