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BROWSE


Lead Image

FreshBritain Business Card

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Production Method

Emboss
Foil stamp

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Design

FreshBritain

Creative Director: Steve Laverty
Designer: Thom Stoodley

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Printing

Benwells

Get FreshBritain’s matte black foil, gloss blue foil, and chisel embossed FB a band-aid because this dimensional monogram is cut.  

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Client

Self Promotion


Quantity Produced

2,500


Production Cost


Production Time

14 Days

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

GFSmith / Colorplan / Ebony / 540gsm (Duplexed)


Number of Colors

3

Varnishes


Binding


Typography

TYP1451A

 


FreshBritain Business Card
FreshBritain Business Card
FreshBritain Business Card ---

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Project Description

Having recently moved into Central London from Kings Cross we needed to update all of our stationery, our business cards were first of the list.

The entire identity of FreshBritain plays off contrasts of tradition and modernity. The FreshBritain logo references military trunk personalization (hand painted initials) and traditional beveled building signage, hence the FB being hit by low sunlight casting a large shadow. The cyan color was an evolution of the original light 'Fresh blue', the 100% cyan better befitting the agency's bold approach.

The front of the card goes through three different processes to achieve the final logo before being duplexed to the reverse side. This is the most interesting and delicate part but also the trickiest. Firstly the matte black foil for the shadow is stamped onto the paper, then the gloss blue foil and finally the plate with the chisel embossed FB. Getting the right depth on the card was tough as well. The reverse side is quite simply foiled in white.

Production Lesson(s)

As we have such a complex logo it was quite challenging to figure out how to get the best result through print. The solution? Find the best printers in town and present them your idea.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 21, 2012

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Filed Under

Business Cards
Emboss
Foil stamp

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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