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BROWSE


2012-13 FPO Awards
Lead Image

Turning a hard-to-pronounce-in-English name into an asset, Guilherme Dultra Villar has created identity materials that are cheerful, tranquil, and clear. Producing the same feeling of relief that good instructions on a test would, potential clients can keep calm and hire on.  

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Client

Self-promotion


Quantity Produced

10


Production Cost

$70


Production Time

30 days

Dimensions (Width × Height × Depth)

8.5 in × 11 in


Page Count

20 pages


Paper Stock

Mohawk Britehue Cover Vellum, Gold, 65 cover
Sirius Starwhite text 80lb


Number of Colors

3

Varnishes


Binding

Saddle stitch


Typography

Berthold Akzidenz Grotesk

 


Guilherme Dultra Villar identity
Guilherme Dultra Villar identity
Guilherme Dultra Villar identity
Guilherme Dultra Villar identity ---

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Project Description

Guilherme is a very difficult name to say in English, I decided to have the pronunciation be my workdmark in my personal identity. It is both functional and minimal and allows the focus to be on my projects and achievements.

Production Lesson(s)

Yellow is a hard color to manage.”

Post Author

Author Picture

Jessica Mullen

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 31, 2012

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Filed Under

Identity Materials
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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