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BROWSE
Way-finding inspired typography helps you help Irene find hers in this clever postcard self-promo. Pass it along.
Dimensions (Width × Height × Depth)
6 in × 4 in
Page Count
–
Paper Stock
Naturalis Vanilla Smooth / 300gsm
Number of Colors
1
Varnishes
–
Binding
–
Typography
Cassannet Bold
Century Gothic Bold
Miso
Pacifico
Wisdom Script
Project Description
Printed a stack of postcards to be mailed to potential creative directors in The States. If the recipient is not in hiring position, he/she may cut the postcard into half and give it to his/her creative associates who might be hiring.Production Lesson(s)
The biggest challenge while producing this was to get the right weight of paper stock because unlike normal letters where they're protected by the envelope, a postcard needs to be thick enough so it won't get damaged with bad crease while delivered.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 9, 2012
Filed Under
Digital
Postcard
Tagged with
black and white
self-promotion
Ask the Experts
FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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