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Lead Image

Rodeo Magazine


Production Method




Alessandro Bonavita



Alessandro Bonavita

repeats itself. Italian designer Alessandro Bonavita’s conceptual redesign of Swedish fashion magazine, Rodeo, repeats itself. Italian designer Alessandro Bonavita’s conceptual redesign 




Quantity Produced

Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

8.6 × 11.02 in.

Page Count


Paper Stock

Uncoated 80 gsm

Number of Colors






Adobe Garamond


Rodeo Magazine
Rodeo Magazine
Rodeo Magazine
Rodeo Magazine
Rodeo Magazine
Rodeo Magazine ---

Recent Posts



Project Description

Self initiated school project, a re-design of a monthly fashion and trend magazine, I imagined a roll that prints this magazine but as if it were out of register.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 29, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End