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Lead Image

There are hundreds of things I like and I tend to like those things better when they come together in unexpected ways as they do in this poster by Darrin Crescenzi: lovely, simple, single-thickness line icons and Game of Thrones, the glorious HBO series that features a sprawling cast of characters in the fictional land of Westeros, each belonging to a different family, each with their own sigil, and each with their own mythology. The poster renders the author’s (George R.R. Martin’s) descriptions of each sigil as if he were designing icons for Nike, which he does professionally.

The poster is printed digitally with foil stamp on top, a very nice way of literally enriching the typically lackluster digital output. The poster is offset printed with UV inks with foil stamp on top, a very nice way of enriching an already rich output. Now if only the paper were soaked in beer, it would cover three things I like. 




Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

18 × 24 in

Page Count

Paper Stock

Mohawk / Superfine / Eggshell / 80C

Number of Colors


Gold foil



House Industries Neutraface


Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster
Sigils of the Houses of Westeros Poster ---

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Project Description

After getting sucked into the Song of Ice and Fire series of fantasy novels by watching HBO’s “Game of Thrones,” I became intrigued by author George R.R. Martin’s in-depth descriptions of each character’s heraldry, and the ways in which their symbols seemed to establish a “brand” for the story’s families.

I hadn’t seen a designer's take on the sigils that I was fond of, and thus began a personal mission to craft an icon for each of them. Of course, there’s literally hundreds of sigils mentioned in the texts, so a truly comprehensive collection was tricky and some lesser houses didn’t quite make the cut. Sorry Manderlys of White Harbor.

Production Lesson(s)

If you can't afford to do a 10 color screen-print or offset run, a quality digital print with an embellishment such as foil stamping can be just as effective.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 20, 2012


Filed Under

Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End