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Lead Image



Production Method

Rubber stamp



Adam Glucksman



Each one of Adam Glussman’s 720 unique business cards is a laser-etched frame of his short film Vavohu. Loosely translated from Hebrew, the title of the film means “void”, and is intended to generate conversation with potential clients about the role of cosmogenesis in motion design.  




Quantity Produced


Production Cost


Production Time

5 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 × 1/16 in.

Page Count

Paper Stock

Crescent Select / Alpha-Cellulose Matboard / Acid-Free 4-ply

Number of Colors





Snell Roundhand, altered
Adobe Caslon SemiBold, altered



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Project Description

My goal for this project was to create an original set of business cards that would illustrate my skills as a motion designer by presenting an actual frame from a piece of animation. I therefore created a video to be laser-etched onto individual cards, which were then hand-stamped and numbered.

The approach to this project was simply to solve the challenge of presenting myself in a distinct and multi-layered way through a simple and effective medium: the business card. The concept for this piece is conversation. I wanted to create something that would elicit conversation — whether about the project itself, my work as a whole, or my particular philosophies and interests. The solution is effective and elegant; by creating a card that calls upon its audience to inquire further, I am able to leave a lasting impression. Though each card is unique, they combine to create a unified piece.

Production Lesson(s)

The best lesson was in planning and organization. Having to create a minute-long animated work, then laser-etch each frame onto business cards, then photograph each card to complete the final video in the span of five weeks took a considerable amount of forethought and intention. If only someone had made an app for that…”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 24, 2012


Filed Under

Business Cards
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End