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BROWSE
Apparel Singapore Publication
Production Method
Hot stamp
Offset
Design
Hao
Copywriter: Denise Ng
Printing
Kin Yiap Press
Off-white, uncoated paper and thick, red thread-stitching bring a tactile touch to this corporate collateral for Apparel Singapore — a collective brand identity for Singapore-managed apparel companies
Dimensions (Width × Height × Depth)
7.87 in. × 10.6 in.
Page Count
40
Paper Stock
RJ / Monet / Plain White / 150gsm
Number of Colors
CMYK
Varnishes
Hot Stamping
Binding
Thread Sewn
Typography
Blanch
Din
Project Description
Corporate collateral for Apparel.sg to promote exemplary apparel manufactures of Singaporean origin. Adding to their legacy of excellence is their increased commitment to protecting environment and social fabric in which they do business, to build lasting partnerships. Using thread stitching to complement and portray the intricate nature of their corporate business, a clean and minimalistic treatment is approached to set the look and feel throughout the collateral. Printed on off-white textured paper stock and metallic foil on the corporate tagline.Production Lesson(s)
Correct thread thickness has to be chosen to achieve the intended look and feel. Printer is efficient in understanding concept and thus the end result is a beautifully crafted book.
Post Author
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 4, 2012
Filed Under
Collateral
Hot stamp
Offset
Tagged with
hot stamp
singapore
thread sewn
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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