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BROWSE


Lead Image

Donna Grethen Promotional Card

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Production Method

Letterpress

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Design

Donna Grethen

Illustrator: Donna Grethen
Creative Director: Sung Hee Kim
Project Manager: Rachel Link
Pressman: Courtney Starr

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Printing

Sagetopia

A good relationship between printer and designer leads to a quirky combination of perfect production and luscious line quality in this over-sized self-promotion for illustrator Donna Grethen. 

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Client

Self-Promotion


Quantity Produced

80


Production Cost


Production Time

2 Days

Dimensions (Width × Height × Depth)

6.5 × 6.5 in.


Page Count


Paper Stock

Neenah / Crane's Lettra / Fluorescent White / 110C


Number of Colors

2

Varnishes


Binding


Typography

 


Donna Grethen Promotional Card
Donna Grethen Promotional Card
Donna Grethen Promotional Card ---

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Project Description

With an impressive client list and an illustration style perfect for letterpress, it was bliss the second Donna's beautifully hand drawn line quality hit the paper. We've had the opportunity to work with Donna on several design projects, so it was rewarding to create something just for her to show off her work.

Production Lesson(s)

As with most letterpress projects, we learned something about our tools and resources. Whether it be learning exactly how paper stretches, ink viscosity effects the print, or that lever you really didn't quite understand until you hit and screwed something up. Each project leads to more confidence and the ability to push the limits.

Sometimes cranking a letterpress is a little like riding a horse...except wearing spurs probably wouldn't help.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 18, 2012

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Filed Under

Letterpress
Self promotion

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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