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BROWSE


Lead Image

Donna Grethen Promotional Card

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Production Method

Letterpress

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Design

Donna Grethen

Illustrator: Donna Grethen
Creative Director: Sung Hee Kim
Project Manager: Rachel Link
Pressman: Courtney Starr

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Printing

Sagetopia

A good relationship between printer and designer leads to a quirky combination of perfect production and luscious line quality in this over-sized self-promotion for illustrator Donna Grethen. 

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Client

Self-Promotion


Quantity Produced

80


Production Cost


Production Time

2 Days

Dimensions (Width × Height × Depth)

6.5 × 6.5 in.


Page Count


Paper Stock

Neenah / Crane's Lettra / Fluorescent White / 110C


Number of Colors

2

Varnishes


Binding


Typography

 


Donna Grethen Promotional Card
Donna Grethen Promotional Card
Donna Grethen Promotional Card ---

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Project Description

With an impressive client list and an illustration style perfect for letterpress, it was bliss the second Donna's beautifully hand drawn line quality hit the paper. We've had the opportunity to work with Donna on several design projects, so it was rewarding to create something just for her to show off her work.

Production Lesson(s)

As with most letterpress projects, we learned something about our tools and resources. Whether it be learning exactly how paper stretches, ink viscosity effects the print, or that lever you really didn't quite understand until you hit and screwed something up. Each project leads to more confidence and the ability to push the limits.

Sometimes cranking a letterpress is a little like riding a horse...except wearing spurs probably wouldn't help.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 18, 2012

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Filed Under

Letterpress
Self promotion

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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