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Lead Image

St. James Annual Report


Production Method




Zoe Proser



Columbia Printing

Full of adorable yet professional graphics and an array of surprisingly complementary typefaces, this annual report should be on the honor roll for making St. James Elementary look organized and fun. 



St. James' Episcopal School

Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

7 in × 10 in

Page Count


Paper Stock

Linen in natural white

Number of Colors

4 color



Saddle stitch


Caviar Dreams, Vertigo, Halo Handletter, Bebas Neue, Baskerville and more


St. James Annual Report
St. James Annual Report
St. James Annual Report ---

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Project Description

The goal of the design of this annual report was to make typically dry financial data seem interesting. Basically, I wanted people to read it. I took on this challenge by dividing everything into pieces. I tried to make each piece different, whether with typefaces, infographics or just the general structure of the page. I stuck with a basic color palette of a burnt orange, very light teal and grey so that it didn't seem overwhelming and overly busy.

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 11, 2012


Filed Under

Annual Reports


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End