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BROWSE


Lead Image

UNT’s nostalgic, custom-lettered holiday card reminds me that all I want for Christmas is that old-book-smell.

[Ed.’s Note: I realize this is eight months too late, but somehow it had fallen through the cracks of early-year holiday card posts. – Armin] 

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Client

University of North Texas Libraries


Quantity Produced

750


Production Cost

$1,000


Production Time

3 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

100C


Number of Colors

1 Foil

Varnishes


Binding


Typography

Hand-drawn

 


University of North Texas Libraries Christmas Card
University of North Texas Libraries Christmas Card
University of North Texas Libraries Christmas Card ---

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Project Description

As a growing research institution, the University is attempting to increase their visual appeal system-wide. The Dean of the Libraries asked for a card that was elegant and beautiful while still keeping to a moderate budget. Being employed by the UNT Library System I had access to a countless amount of rare books and texts with beautiful covers, typography and printing methods. I wanted to reference this in the holiday card so I drew custom lettering and ornamentation reminiscent of old books found in our archives. We decided that we wanted that letterpress look while still harking to the holiday spirit and we thought that a silver foil on a green paper would be the most appropriate. I had a ton of fun working on this project and we are all very happy with the outcome.

Production Lesson(s)

There were two main issues we had to deal with when creating this piece. The first being which color foil and which color paper would print well together. We were very worried about contrast and we were restricted to using a green paper to represent the university. We made a ton of phone calls to different printers and professionals and we finally had enough confidence to choose the silver foil with the Neenah paper.

The other issue we had to deal with was the line width of the ornamentation, a lot of printers told us that the size was much too small to print. The only shop that assured us that it would print was Letterpress Graphics and we are very glad that we chose them as our final print provider!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 14, 2012

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Filed Under

Foil stamp
Holiday Card
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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