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BROWSE
Birth announcement for Rowan Caitlín McCoy
Production Method
Foil stamp
Letterpress
Design
Stuart McCoy
Printing
Em Letterpress
Though she had her parents in knots with her early arrival, an abundance of foil lights Rowan’s path into the world.
Client
Self
Quantity Produced
100
Production Cost
$800
Production Time
–
Dimensions (Width × Height × Depth)
4.5 × 6.25 in
Page Count
–
Paper Stock
Crane / Lettra / Eccru White / 220 DTC
Number of Colors
1 + foil
Varnishes
–
Binding
–
Typography
Adobe Warnock Pro
Project Description
I wanted my daughter's birth announcements to be special, not the typical colors and designs for a girls birth announcement. Everything from the colors to the design are centered around her name. The celtic knot "tree of life" represents the tree from which her name is derived. The green is a pantone match to a rowan tree leaf taken from the rowan tree we planted in our front yard and the reddish foil is similar in color to some of the fruit the tree bears (it's typically more red, I used a little artistic license here). Since the production schedule was altered by her early arrival we decided to send these out when she was 6 months and we included a picture of Rowan at 1 week and one at 6 months.Production Lesson(s)
Babies don't respect the production schedule, regardless of what you've read or believe. Start working on a project like this much earlier because things can happen. My daughter came a couple weeks early and this set the project back a few months (babies take a lot of your time, which is probably EXACTLY what you've read; it's OK to believe this one).
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 29, 2012
Filed Under
Announcement
Foil stamp
Letterpress
Tagged with
birth announcement
crane lettra
foil
foil stamp
letterpress
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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