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Lead Image

Even when this card is old and wrinkled, Gailon Justus’ line work will still be as tastefully tactile as the day it was inked.



Gailon Justus

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Crane's Lettra / Pearl White / 110 C /

Number of Colors





Herald Gothic (Font Bureau)
LTC Cloister (Lanston Type Company)
News Gothic Extra Condensed (Bitstream)


Gailon Justus Business Card
Gailon Justus Business Card ---

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Project Description

Salt Lake City based artist and tattooer, Gailon Justus, wanted personal business cards that reflected his style and immediately distinguished him as a skilled artisan with refined taste. This is the first in a suite of printed objects intended to establish a unique and instantly recognizable identity. Limiting the color palette to black, white, and metallic gold puts the emphasis on Justus' confident line work and enhances his imagery's rich symbolism.

Production Lesson(s)

Finishing the edge-painting with a clear coat prolongs the life of the metallic gold.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 3, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End