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BROWSE
The 2011 Brand New Awards Book
Production Method
Laser-Cut
Offset
Design
UnderConsideration
Printing
ZRH Print
Following the same format as the inaugural Brand New Awards book, the 2011 edition is as thick and juicy as the 2010 one, except this one comes dressed in a red-ish magenta cover that also happens to be laser-cut. A few details about the pros and cons of printing in China right after the specs and before the images.
Plus, obviously: You can buy the book here.
Client
Self
Quantity Produced
750
Production Cost
$5,362 (Printing)
$1,127 (Shipping + Customs)
Production Time
On press: 15 Days.
In transit: 65 Days
Dimensions (Width × Height × Depth)
6.25 in. × 9 in. × 1 in.
Page Count
242 + Cover
Paper Stock
Cover: White Art Paper / Uncoated / 120 lb Cover
Text: White Art Paper / Uncoated / 100 lb Text
Number of Colors
Cover: 2 PMS
Text: CMYK
Varnishes
–
Binding
Perfect-bound
Typography
Dala Floda by Commercial Type
Paperback by House Industries
Trade Gothic Next Soft Rounded by Linotype
After doing four large print runs in the US of A we thought we would try printing in China. We reached this decision after seeing a quote that was a third of the price of what it would cost to print here. Laser-cut cover and all. Of course, what you save in printing price you spend in stress: (a) you are not on press, so you can’t make any adjustments; (b) it takes up to two months to get the finished product across the sea and the U.S. (from California to Texas); and, well, it’s printing in China, which is on the other side of the world. We had a great customer rep at ZRH Print and he kept us informed throughout the process, sending us photos from the production floor, and he was on top of the shipping process, tracking it until it got to us.
The book turned out really great. It’s not perfect, there are plenty of dust bits that I would have removed on press and some overall oomph in ink density lacking (I love me some dense ink) — but it’s nothing that can’t be fixed with more communication. The highlight of the book is obviously the laser-cut cover with the logo of the 2011 Brand New Awards which is typeset in the glorious Dala Floda by Commercial Type which was begging to be laser-cut. So we did.
Project Description
The Brand New Awards is a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2011. The BNAs reward the most successful collaborations between a client and their designer, design firm, brand consultancy, or internal creative team. A panel of five judges convened in Austin, TX on March 23, 2012 to collectively select the winning entries to be included in this printed book, published and distributed by UnderConsideration.Production Lesson(s)
Establish every single expectation beforehand. I wish I had specified something as obvious as 'inspect every sheet for dust specks and remove', which I just assumed it was something they would take care of. As long as things were written down in an e-mail, our printer did everything we asked for, so now I know to be more detailed.
Post Author
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 23, 2012
Filed Under
Books
Laser-Cut
Offset
Print Method
Project Type
Tagged with
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About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
The 2011-12 FPO Awards Book
Craftor Studio Canvas Bag
2012 Brand New Conference Program and Poster