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BROWSE


Lead Image

Colombian Heartbeat

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Production Method

Silkscreen

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Design

Ivan Onatra

Natalia Aguilera

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Printing

H&A Consulting

Representing the Independence of Colombia 2012 celebrations in NYC, this word-less logo speaks the one language we all understand.  

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Client

General Consulate of Colombia in New York City


Quantity Produced

100


Production Cost

$12


Production Time

3 days

Dimensions (Width × Height × Depth)

20 × 20 × .1 in.


Page Count


Paper Stock


Number of Colors

3

Varnishes


Binding


Typography

 


Colombian Heartbeat ---

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Project Description

A tricolor heart formed from fingerprints was taken to the streets of the Big Apple during the month of July, as part of the celebrations of the Independence of Colombia 2012. Scheduled events were aimed at more than 500,000 Colombians living in the Tri-State area. Although most are bilingual, many of them do not speak English and the new generation doesn't speak Spanish. The Consulate needed a universal icon without words to express the love of country in distant lands using the national colors. The campaign has been distributed in the main meeting points of Colombians and friends of the community through t-shirts, handbills, posters, buttons and banners.

Production Lesson(s)

Plastisol inks were the best option to print this design on a t-Shirt. Their final texture helped to highlight the concept of identity that we were looking for. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 2, 2012

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Filed Under

Product
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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