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BROWSE


Lead Image

The stripe of varnish on the left side of this card is what really sets it off, making it look like tuxedo pants instead of pleather. 

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Client

Effort Capital


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

330 gsm graphite Plike


Number of Colors

1 ink + red foil stamp

Varnishes

spot UV


Binding


Typography

Gotham HTF

 


Effort Capital Business Card, Identity materials
Effort Capital Business Card, Identity materials
Effort Capital Business Card, Identity materials ---

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Project Description

Corporate identity (incl. logo, website, brochures etc.) for a small newly founded real estate investment management company based in Estonia. Business Cards were printed on 330gsm graphite Plike stock using Pantone silver 877, red foil for the logo and spot UV varnish.

Production Lesson(s)

Specialty stock can often be what ultimately delivers the blow allowing to keep the design simple and clean.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 29, 2012

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Filed Under

Business Cards
Foil stamp
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End