ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


Lead Image

Measure, Inc. U&ME Referral Cards

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Production Method

Letterpress

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Design

Measure, Inc.

Creative Director: Chad Johnston
Designer and Copywriter: Austin Van Laar

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Printing

Studio On Fire

See Printer Profile on Inker Linker

Comparing client referrals to swinging, these slightly-slutty postcards let it all hang out. It never hurts to ask! And I bet that dayglo pink will still look good doing the walk of shame the next day, if the duplexed perf doesn’t get too to’ up.  

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Client

Self-promotion


Quantity Produced

250 (each of 2 cards)


Production Cost

$1,450


Production Time

2 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

110 C (duplexed to 220 C)


Number of Colors

2

Varnishes


Binding


Typography

Galaxie Polaris
Shift

 


Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards
Measure, Inc. U&ME Referral Cards ---

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Project Description

After receiving a letter from a financial advisor asking us to refer friends and family, we wondered if creative professionals could pull off the same stunt—with a little more panache, of course. While debating what memorable approaches might and might not completely offend our current clients, we decided to make this an exercise in idealism: the type of client we want to be working with will not be offended by some some well-crafted (and innuendo-laden) wit. Opting to compare referrals to swingers, we clearly chose a safe path. We kept the format simple with small, clean and striking cards flawlessly rendered in tactile paper with metallic silver and dayglo pink ink via letterpress. We sent the promo off in matching pink envelopes with flaps block-printed (by our own hands) in white. The response to our classy seduction? Positive across the board.

Production Lesson(s)

Being newbies to letterpress, we had much to learn about its limitations. The original design for this promotion featured six different cards with unique messages, blind embossing, rounded corners and thin rule borders. The printer informed us of the many terrible—and expensive—things that would likely happen when attempting such a complicated design. The vastly scaled down end result is actually more impactful and refined than the original would have been. To save cost on such low production numbers, we chose not to have the flaps of the pink envelopes silkscreened in white. Every designer imagines that they can have a stamp made and ink the design themselves—except no stamp ink is opaque enough for the job. Before abandoning the idea, we tried water-based block printing ink (discovered in the clearance aisle of a local craft store) as a last-ditch resort. To our surprise it yielded a beautifully imperfect and tactile impression, exceeding our initial expectations.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 27, 2012

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Filed Under

Letterpress
Postcard

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End