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Lead Image

Onyx Feather Business Card


Production Method








Creating a visual illusion of landscape, the combination of colors and depth makes “onyx feather” look like it’s floating across the card. The more I look, the more I see. 



Onyx Feather

Quantity Produced


Production Cost

Production Time

2 days

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Crane's Lettra / Pearl White / 220 DTC

Number of Colors






Onyx Feather Business Card
Onyx Feather Business Card ---

Recent Posts



Project Description

Onyx Feather was created to merge two desires. The first is to create eclectic art that reuses disregarded items. The second is to make a positive impact in the lives of children who have been forgotten.

A lot of their necklaces fuse overlooked vintage pieces with semi-precious stones and other modern materials to create timeless adornments that transform once disregarded pieces into new, unforgettable ones.

With these things in mind the choice was clear to use letterpress to make a single color bold and elegant for these business cards.

Production Lesson(s)

This project was a delicate balance when it came to pressure and ink coverage. Our desire was to get the most impact out of a single color in order to match the earth-friendly desires of the client. It's always a challenge when you are working with negative/positive type and large/small areas of ink coverage directly next to each other. It's asking a lot of the press and paper to create this 3 dimensional push and pull.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 29, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End