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Lead Image

Sediment Press Business Cards


Production Method




Charles Robertson



Tim Lovelace & Charles Robertson

The passage of time has been good to Sediment Press. Alluding to both the progress the business has made and the layering of ink in the silkscreen process, these cards say both “there’s no rush” and “look at what amazing possibilities can come with time.” The hand-lettered type keeps it all light and friendly, with just a touch of heavy metal portraiture. Rock on.  




Quantity Produced

1,250 each of 2 lots

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Cougar / Super Smooth Cover / 130#DTC
Neenah / Gainsborough  / Charcoal / Felt / 80# CVR

Number of Colors






Sediment Press Business Cards
Sediment Press Business Cards
Sediment Press Business Cards
Sediment Press Business Cards
Sediment Press Business Cards
Sediment Press Business Cards ---

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Project Description

Having over a year of collaborating experience between the two of them, Tim and Charles of Sediment Press set out to create the business cards that would represent the progress they had achieved as an up and coming small business. Duplexing paper, a process Sediment became familiar with on a project from a few months before, was going to be a must in their cards. The paper also needed to have a texture on one side to make the card even more tangible. Sediment's name stems from the idea of layers of rock, or in this case ink, being pressed and flatted down on top of one another. The duplexing procedure added to the idea of layers of print. The business card card was designed so that upon holding the card for the first time, a person might simply say "Wow, that's an awesome card!". Gone are the typical polished typefaces the design community is all too familiar with. The text on the card required a handwritten touch, while still remaining professional. While a project like this might not be suitable (or cost effective!) for the average client, it does portray the diverse landscape of products that both a traditional and contempoary screen printer can achieve.

Production Lesson(s)

When duplexing paper, rotate the other stock 90 degrees to avoid any curling. The cards have minimal curling due to the thick paper, but if the sheet grain was perpendicular to one another the curling would be non-existent.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 28, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End