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Lead Image

A gorgeous Pantone and lines for taking notes make these location-themed business cards the ultimate in minimalist hipster Moleskines. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

French  / Dur-O-Tone / Steel Gray / 70T

Number of Colors





Open Sans
Bree Serif


The Map Project Business Cards
The Map Project Business Cards
The Map Project Business Cards ---

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Project Description

The cards were designed to reflect the same ideology of the product—a tool to share places or notes with other people.

Production Lesson(s)

Holding delicate detail with silkscreened business cards is challenging on the best of days, but doing so on text weight can sometimes offer even more resistance. It can also be difficult to keep colors cohesive when aiming for the same Pantone values on light and dark stocks.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 28, 2012


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End