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Lead Image

Victoria College Viewbook


Production Method




Michael Barker/Acme Art & Design

Photography by Paul Orenstein



Andora Graphics

Everyone wants to find their place, and the full-bleed photography of students and campus make it easy to visualize where one’s place may be. Subdued in style but filled with nice touches like varnish and perfect binding, this viewbook lets the content speak for itself.

[Ed.’s Note: The cover uses Soft Touch overall varnish which is a great and affordable way to mimic the feel of Plike (plastic-like) paper. — Armin] 



Victoria College

Quantity Produced


Production Cost

Production Time

4 months

Dimensions (Width × Height × Depth)

Page Count

48 + cover

Paper Stock

Number of Colors

Cover: 7/7
Text: 6/6


Cover: Overall Soft Touch AQ + Spot UV
Text: Overall Satin AQ


Perfect Bound


Scala Sans


Victoria College Viewbook
Victoria College Viewbook
Victoria College Viewbook
Victoria College Viewbook
Victoria College Viewbook
Victoria College Viewbook ---

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Project Description

This viewbook, produced for Victoria College, one of the oldest universities in Canada with alumni that include filmmaker Norman Jewison and writer Margaret Atwood, unifies an outreach package that has historically been made up of many individual pieces developed by different departments. Vic is a small liberal arts college within the University of Toronto, and it's small-size and close-knit community paired with a commitment to academic excellence, distinguish it's student experience. The book features photographs by Toronto photographer Paul Orenstein, that reveal Vic's personable and intellectual community through informal portraits and profiles of students and faculty. Production finishes and perfect-binding make sure to distinguish it from the brochures of competing institutions.

Production Lesson(s)

This was an ambitious project for my client as they have no comparable piece in their communications materials. It required that they develop a new internal development process and inspire faith on the part of their stakeholders. In my experience with institutional clients, these internal production processes are critical to the success of communications projects. Often specific projects such as this one are the catalyst for growth and positive change.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 20, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End