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Lead Image

WL Resource


Production Method




Jayme Spinks

Project management and design: Nav Bhatia
Illustrations: Jayme Spinks



St. Joseph's Media

Typeset in the friendly VAG Rounded (appropriate, no?) and full of playful illustrations, Women Lovin’ is a sex resource booklet for queer women that educates without judgement.

Some graphics shown may be considered NSFW. 



ACT (AIDS Committee of Toronto) / CATIE

Quantity Produced


Production Cost

Production Time

4 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors

Full colour





VAG Rounded

This piece is available for purchase for Free in Canada

WL Resource
WL Resource
WL Resource
WL Resource
WL Resource
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Project Description

This nationally distributed sex resource for queer women is a playful, cheeky take on the often dry, visually unstimulating sexual health information brochure. Since the resource is meant for a range of people who identify in different ways, it was important not to alienate any specific group. As a result, the design focuses mostly on objects instead of people, which allowed for bold colours and unique illustrations—a nice counterpoint to the sometimes very serious and dense content. The heart motif lent itself perfectly to embossment on the cover, and worked well as a recurring visual element throughout.

Production Lesson(s)

One challenge was to design the resource in a way that would accommodate both an english and a french version (french translations being up to 30% longer) while maintaining the same page count and general layout for the two booklets. Flexible top and bottom margins, and a body typeface that wasn't too horsey at a larger size and was still very legible at a smaller size were important (and helpful) factors. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 8, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End