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BROWSE


Lead Image

Hilary’s Identity, Business Cards, and Tags

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Production Method

Letterpress
Rubber stamp

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Design

Ghost

Matthew Pickett, Creative Director
Joel Schierloh, Designer

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Printing

Mama's Sauce

See Printer Profile on Inker Linker

Delivering a hand-made look and feel by combining traditional printing methods as well as a few DIY details to the identity materials for Hilary’s, the team at Ghost dutifully delivered a stunning range of bits and pieces that come together beautifully. 

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Client

Hilary's Curious Goods & Custom Gifts


Quantity Produced

1,000 Cards
2,000 Tags


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Various


Page Count


Paper Stock

Neenah / Environment / Desert Storm + Quest White / 80C


Number of Colors

1/2

Varnishes


Binding

Duplexed


Typography

Custom
Hoefler Text Swash Italic
Brandon Grotesque

 


Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags ---

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Project Description

The work for Hilary's logo and graphic standard was an incredibly fun and organic creative process. For the small boutique booth in an antique shop, the solution came through custom hand-drawn typography and craft-like paper. Finished off by hand-made details and personalized stamps.

Production Lesson(s)

Going in with the mindset that all materials had to be as handmade as possible created several challenges. The only way to overcome them on this one was the extra time and effort. In the end it was totally worth it.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 19, 2012

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Filed Under

Business Cards
Letterpress
Rubber stamp

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Tagged with





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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End