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Lead Image

Hilary’s Identity, Business Cards, and Tags


Production Method

Rubber stamp




Matthew Pickett, Creative Director
Joel Schierloh, Designer



Mama's Sauce

See Printer Profile on Inker Linker

Delivering a hand-made look and feel by combining traditional printing methods as well as a few DIY details to the identity materials for Hilary’s, the team at Ghost dutifully delivered a stunning range of bits and pieces that come together beautifully. 



Hilary's Curious Goods & Custom Gifts

Quantity Produced

1,000 Cards
2,000 Tags

Production Cost

Production Time

Dimensions (Width × Height × Depth)


Page Count

Paper Stock

Neenah / Environment / Desert Storm + Quest White / 80C

Number of Colors






Hoefler Text Swash Italic
Brandon Grotesque


Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags ---

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Project Description

The work for Hilary's logo and graphic standard was an incredibly fun and organic creative process. For the small boutique booth in an antique shop, the solution came through custom hand-drawn typography and craft-like paper. Finished off by hand-made details and personalized stamps.

Production Lesson(s)

Going in with the mindset that all materials had to be as handmade as possible created several challenges. The only way to overcome them on this one was the extra time and effort. In the end it was totally worth it.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 19, 2012


Filed Under

Business Cards
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End