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An antidromatic impulse is one that travels contrary to its natural direction, and The Association for Depth Sound Recordings has appropriately denied all instincts toward the superficial in their almost painfully stark packaging for analogue electronic band Antidröm’s debut cassette.  




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Antidröm Cassette Tape Packaging
Antidröm Cassette Tape Packaging
Antidröm Cassette Tape Packaging
Antidröm Cassette Tape Packaging
Antidröm Cassette Tape Packaging ---

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Project Description

Design for cassette tape release of analogue electronic music. Minimalist design featuring simple black ink rubber stamps on a white sleeve with a black tape paired well with the music.

Production Lesson(s)

When doing intricate rubber stamps, there is little point in keeping the edition run low.”

Post Author

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 22, 2013


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Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End