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BMW M6 The Making of an MPRINT


Production Method







Classic Color

Classic Color turned a BMW into a printing press. ‘Nough said. (Scroll down for a video of the process.)  



BMW of North America, LLC And KBS+ Newyork

Quantity Produced


Production Cost

Within Budget

Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count

8 page + Mprint + outer envelope

Paper Stock

Number of Colors



UV stain coating


Saddle Stitch Brochure



BMW M6 The Making of an MPRINT
BMW M6 The Making of an MPRINT
BMW M6 The Making of an MPRINT
BMW M6 The Making of an MPRINT

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Project Description

Classic Color was called upon to convert a 2013 BMW M6 Coupe into a printing press. We had to blueprint and design a car and retrofit it with a printing system that would allow them to deliver a stream of ink similar to a press and duct off the tires so that they would not build up on the tires. We setup a pressure tank for both tires combined with a power inverter along with a ducting system that would send a controlled spray to both tires. We also had to create a monitoring system that would allow the driver to precisely hit the sheets. Did I also tell you that the project had to be sustainable? We evaluated a number of 130# sheets and various board stocks and discover the only sheet for the job was Sappi McCoy 130# silk cover.

What a great FSC certified sheet of paper that stood up to the ultimate test by the ultimate car over 4000 pounds, 500 plus horse power, 500 foot pound of torque and capable of withstanding speed well over 70 MPH. Next we had to create an ink that was water based and would dry in less that 10 seconds, what a chore that was. In The end it was a great challenge that was a true testament to the ability of Classic Color to deliver on a creative directors dream come through.

Special Thanks to the entire marketing team at BMW for supporting the project.
Special Thanks to the creative staff at KBS+ for the unbelievable concept, design and production of this project.
Special Thanks to Sappi Paper for making such a great performing FSC sheet of paper McCoy Silk.
Special Thanks to the entire staff at Classic Color for the incredible and outstanding job of bringing our clients dream to reality.

Production Lesson(s)

Everything is possible if you have the right client and team behind you from the start. If we had to do it all over again what would we do different? Honestly nothing this project was executed with such great creative direction, organization and most important a client that supported us all the way through till the end. Total perfection.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 30, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End