ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Referencing the art of Japanese gift wrapping known as Origata, this large format, fold-out exhibition flyer for contemporary artist Michael Lee not only cleverly integrates fold lines into the design, but also doubles as a shopping bag in which visitors who purchase small items from the exhibition can wrap their finds.  



Michael Lee

Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

27.6 × 39.4 in.

Page Count


Paper Stock

Hiap Moh / Prima Smooth Cream / 100gsm

Number of Colors





Akkurat Mono


Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials ---

Recent Posts



Project Description

We were approached by Michael Lee, an established multidisciplinary contemporary artist (whose work focuses on the relation of desire and space), to create the branding and printed matters for his 1st decade retrospective.

Devised around a shoestring budget, we created a large format fold-out flyer which doubles up as a poster. Referencing the art of japanese gift-wrapping known as origata, its folding method was engineered to be used as a shopping-wrap for visitors who bought books and other small items from the exhibition, utilising strategic creases that partially exposed the content as it unfolded.

An infographic with a futuristic edge using the golden mean shell formed the key graphic for the poster, mapping Michael's studio work, curatorial and editorial projects for the past decade with individual pictograms. Finally, the monospaced fonts, rulers and golden mean spiral connote the architectural and precisive nature of Michael Lee's work.

Production Lesson(s)

Laying out the elements to ensure that the design made sense when the poster was folded down was a great challenge. The foldlines themselves added to the graphics of the poster when folded out as well, so we had to be extremely considerate when it came to the placement of both the graphics and the foldlines.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 24, 2013


Filed Under

Self promotion


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End