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A stickler for untraditional wedding materials I am drawn not only to the color choices in this wedding invitation but it’s constant verticality. Would love to see how this was carried on at the event. 



Julie Sammarco

Quantity Produced


Production Cost

Production Time

10 days

Dimensions (Width × Height × Depth)

3.875 × 9 ×  in.

Page Count

Paper Stock

Mohawk / Ultra White / Eggshell / 130C

Number of Colors





Droid Regular
Anivers Regular


Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation ---

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Project Description

The bride, Julie, met with me and explained that she did not want a traditional wedding invitation. Coming from a large family, she had seen one too many script typefaces, centered type, thermographic printing on standard-sized stock. She wanted a modern, typographic design using gray, white and red, but nothing holiday despite the fact that the wedding date was Dec. 22. Not too feminine, but clearly still an invitation to her and her fiancé's great day. I suggested, as a tip of the hat to the traditional, that we print it letterpress. As the project evolved, the iconography presented itself as a fun way to break up the type and distinguish itself from other invitations. The final product has a nice tactile feel, a fresh look with a wonderful, old-school touch.

Production Lesson(s)

This was my first experience with letterpress. Designing digitally for a process that is about 100 years old has it's challenges. Gary Mordhorst, owner/operator of Letterpress Chicago, was fantastic in explaining the process and aspects of which to be aware. In the lowercase "e" of the Droid typeface, he suggested adding a .07 pt stroke so the space within the character would print clearly. The ink is absorbed into the uncoated paper more than offset, so the colors became slightly more subdued than I had anticipated. If you want that super-toothy surface look, you'll have to pay for it; the more texture, the more expensive the paper. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 18, 2013


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End