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Lead Image

A stickler for untraditional wedding materials I am drawn not only to the color choices in this wedding invitation but it’s constant verticality. Would love to see how this was carried on at the event. 



Julie Sammarco

Quantity Produced


Production Cost

Production Time

10 days

Dimensions (Width × Height × Depth)

3.875 × 9 ×  in.

Page Count

Paper Stock

Mohawk / Ultra White / Eggshell / 130C

Number of Colors





Droid Regular
Anivers Regular


Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation
Sammarco and LaPorte Wedding Invitation ---

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Project Description

The bride, Julie, met with me and explained that she did not want a traditional wedding invitation. Coming from a large family, she had seen one too many script typefaces, centered type, thermographic printing on standard-sized stock. She wanted a modern, typographic design using gray, white and red, but nothing holiday despite the fact that the wedding date was Dec. 22. Not too feminine, but clearly still an invitation to her and her fiancé's great day. I suggested, as a tip of the hat to the traditional, that we print it letterpress. As the project evolved, the iconography presented itself as a fun way to break up the type and distinguish itself from other invitations. The final product has a nice tactile feel, a fresh look with a wonderful, old-school touch.

Production Lesson(s)

This was my first experience with letterpress. Designing digitally for a process that is about 100 years old has it's challenges. Gary Mordhorst, owner/operator of Letterpress Chicago, was fantastic in explaining the process and aspects of which to be aware. In the lowercase "e" of the Droid typeface, he suggested adding a .07 pt stroke so the space within the character would print clearly. The ink is absorbed into the uncoated paper more than offset, so the colors became slightly more subdued than I had anticipated. If you want that super-toothy surface look, you'll have to pay for it; the more texture, the more expensive the paper. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 18, 2013


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

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