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Lead Image

Definitely memorable and pleasing to the touch, Woodsmithe’s cards are certain to bring new clients on board.  




Quantity Produced


Production Cost

$1.50 each

Production Time

2 months

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Ebony veneer

Number of Colors





Magnel (WoodSmithe logo)
Chunk Five
At Sackers Gothic


Woodsmithe Business Card
Woodsmithe Business Card
Woodsmithe Business Card
Woodsmithe Business Card
Woodsmithe Business Card ---

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Project Description

With WoodSmithe being a design build firm it only seemed appropriate to internally develop business cards for our team... right? First we took two sheets of ebony veneer and laminated them together to create double sided blanks. Next we laser cut thesheets of veneer into 3.5-by-2-inch standard business cards. Then came the fun part, figuring how we wanted to put our name on them. Months later after pursuing countless options including dye sub, digital UV, and various letterpress techniques we decided on foil.  We loved how the foil option looked with our favorite color combo... black on black.

Production Lesson(s)

Because we had some time to play with we tried sampling several types of printing techniques including uv print in white and black, deboss and emboss in both black and white and blind, letterpress in both black and white and finally foil in both black and white. Out of every option the black foil stood out to us all the most. We also attempted to edge print in white but it just didn't look clean enough for us. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 31, 2013


Filed Under

Business Cards
Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End