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BROWSE


Lead Image

American University Enrollment Materials

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Production Method

Offset

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Design

Natalie Taylor

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Printing

Worth Higgins and Associates

Sketchy handwriting on top of classic university photography says, “We’re serious about your education but you’ll definitely have a good time here.”  

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Client

American University


Quantity Produced

50,000 per piece


Production Cost


Production Time

2 weeks per piece

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

FSC-certified Finch Opaque Bright White Smooth


Number of Colors

4/4

Varnishes


Binding


Typography

Interstate, Clarendon, Georgia Italic

 


American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials ---

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Project Description

Historically, American University has always used an outside design firm to create their enrollment materials and as an in-house designer I was sad to see them get all the fun projects. About 2 years ago we started an in-house rebranding effort that I was lucky enough to be a part of. This included print and digital advertising and the renovation of American University’s new student welcome center. After the success of the initial launch, I was given the task of producing the enrollment materials to reflect the new brand. With an in-house photographer (and sometimes a digital camera), I set out to create a set of pieces that would make students want to come to American University. I particularly wanted to give a sense of DC that reached beyond the Washington Monument and Capital Hill. We used primarily American University students as models. I had a crash course in art direction and photo styling. We saved enrollment tons of money and my job got about 200% more fun.

The “headless” cropping allowed the prospective students to imagine themselves here, to imagine a variety of different futures for themselves. It’s kind of the opposite of the over-used student profile concept.

Production Lesson(s)

Being a stylist is not as fun (or easy) as I thought it would be. From now on I will leave that to the professionals. And now that I've used UV inks, I'll never go back.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 1, 2013

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Filed Under

Booklet
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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