ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

American University Enrollment Materials

---

Production Method

Offset

---

Design

Natalie Taylor

---

Printing

Worth Higgins and Associates

Sketchy handwriting on top of classic university photography says, “We’re serious about your education but you’ll definitely have a good time here.”  

---

Client

American University


Quantity Produced

50,000 per piece


Production Cost


Production Time

2 weeks per piece

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

FSC-certified Finch Opaque Bright White Smooth


Number of Colors

4/4

Varnishes


Binding


Typography

Interstate, Clarendon, Georgia Italic

 


American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials
American University Enrollment Materials ---

Recent Posts


Previous


Next

Project Description

Historically, American University has always used an outside design firm to create their enrollment materials and as an in-house designer I was sad to see them get all the fun projects. About 2 years ago we started an in-house rebranding effort that I was lucky enough to be a part of. This included print and digital advertising and the renovation of American University’s new student welcome center. After the success of the initial launch, I was given the task of producing the enrollment materials to reflect the new brand. With an in-house photographer (and sometimes a digital camera), I set out to create a set of pieces that would make students want to come to American University. I particularly wanted to give a sense of DC that reached beyond the Washington Monument and Capital Hill. We used primarily American University students as models. I had a crash course in art direction and photo styling. We saved enrollment tons of money and my job got about 200% more fun.

The “headless” cropping allowed the prospective students to imagine themselves here, to imagine a variety of different futures for themselves. It’s kind of the opposite of the over-used student profile concept.

Production Lesson(s)

Being a stylist is not as fun (or easy) as I thought it would be. From now on I will leave that to the professionals. And now that I've used UV inks, I'll never go back.”

Post Author

Author Picture

Jessica Mullen

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

February 1, 2013

---

Filed Under

Booklet
Offset

---

Tagged with







---

Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End