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BROWSE


Lead Image

Beauty of Engraving Print

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Production Method

Engraving

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Design

UnderConsideration

Armin Vit

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Printing

BurdgeCooper

Many months ago I had seen Jacopo Severitano’s obsessive ZWEI typeface and made a mental note of it. When Neenah Paper and Two Paperdolls asked me to do a print for The Beauty of Engraving I knew I wanted to do something with fine lines. Fifteen dollars and many, many hours of customization and weight adjustment later I had this finished piece of typography that feels ohsogood to the touch.

Production photos courtesy of BurdgeCooper. 

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Client

Neenah Paper & Two Paperdolls


Quantity Produced

1,000


Production Cost

Don't know


Production Time

Dimensions (Width × Height × Depth)

5.25 in × 8.25


Page Count


Paper Stock

Crane's Crest / Fluorescent White / 268 dtc


Number of Colors

2

Varnishes


Binding


Typography

ZWEI

 


Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving

Color separations by yours truly.

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Project Description

The Beauty of Engraving is an online gallery by Neenah Paper of great examples of engraving and some history on this often overlooked print method. Together with Two Paperdolls, Neenah Paper has been inviting a few select designers to design limited-edition prints showcasing engraving as well as curate an "issue" with their favorite samples from the website's growing library. The brief is to use two colors to illustrate the sentence "The Beauty of Engraving."

Production Lesson(s)

I chose to showcase engraving's ability to render thin lines so I used a typeface that was originally designed with plenty of lines and, like almost any other typeface, in a single color. Wanting to make things harder for myself I turned the typography into two colors requiring extensive slicing and dicing of the typeface and eventually I did my own color separations, which teaches you a lot about your abilities in Illustrator and understanding of how things are built/printed. A highly recommended exercise.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 6, 2013

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Filed Under

Engraving
Promotional Cards

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End