ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

COAST Anthology


Production Method




Winnie Goh



Also Dominie

COAST Anthology — a collection of 53 Singaporean writers’ works with the same title — conjures the warmth, texture, and color of the beach with bold ultramarine, kraft paper, and a rippling title treatment that integrates the fore edge of the book into the cover design.  



Math Paper Press

Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Kraft Paper / Acker Opaque

Number of Colors







This piece is available for purchase for $20 (Plus Shipping and Handling)

Math Paper Press Coast Anthology
Math Paper Press Coast Anthology
Math Paper Press Coast Anthology
Math Paper Press Coast Anthology ---

Recent Posts



Project Description

The form of the book was treated in accordance with its title, visualising the front cover as a body of land and the fore edge as the meeting point with the sea. Appropriating the fore edge of the volume as part of the cover design and allowing the title to bleed from the front to the side, part of the word 'COAST' also appears rippled, like its reflection off the sea.

The graphics were mirrored on to the back cover to reiterate the reflective concept. This less than conventional approach, together with the use of a single bold ultramarine, helps the publication to stand out on the bookshelf. Finally, brown kraft paper was selected for its raw and gritty touch which call to mind the warmth, texture and colour of the beach, which complements the ultramarine as well.

Production Lesson(s)

For the graphic on the fore edge to begin at a precise area, we need to take into account the thickness of the glue on the spine as well.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 11, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End