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Lead Image

Type designer Tim Ruxton’s self-promotional type specimen-slash-personal ad let’s potential clients know he’s single and ready to mingle.  




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

16.54 × 23.39 in

Page Count

Paper Stock

Uncoated / 190 GSM

Number of Colors







Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster ---

Recent Posts



Project Description

TR-Pseudonym is a typeface designed by me, to represent me for the purpose of self promotion. The bold and thick letter forms represent my confidence and credibility as a designer, while the serifs represent the side of me that likes to have fun and not take things too seriously.

To get things rolling and my typeface into studios, I created a type specimen for Pseudonym that was hand screen printed. Sentences were written throughout that could be about the typeface or myself.

The finished piece folds out into an A2 poster, where the final sentence 'I am just you typeface', with 'face' crossed out concludes the idea.

Production Lesson(s)

A slightly thicker stock would be used next time. I was wanting a little show through to give a news print look and feel. However, during the drying process on some of the posters, the show through was a little bit too much.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 28, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End