For Print Only

A Division of UnderConsideration

UCllc 2012 Holiday Cards and Gift

Production Method

Tabloid Cards: Newspaper Club
Mug: Promo Logo Mugs
Color cards: Moo

We used the time-consuming designs we created for Moo for a set of Ready Made holiday cards to create our own yearly holiday card and client/sponsor/über-friend gift. Our holiday cards have typically been No. 10-sized so they fit in a simple envelope and are cheap to produce and mail. Being more ambitious this year, we went oversize by printing 26 64-page newspapers where each sheet folded down to a mailable holiday card and then opened back up to a nice, poster-size holiday treat. It was a bit of a mind-bender to figure out the right pagination set-up but nothing that a few mini mock-ups didn’t solve.

For the mug, the thinking was more straightforward, mainly: “Let’s put this on a mug”. Luckily it’s cheaper than I thought and makes for a great gift.

If you are interested in one of the mugs, we have about 15 left, we’ll sell them at production cost of $7.25 plus shipping. We’ll squeeze in a large holiday card in there as well. Scroll to the end of the post for purchase button. — Armin

Client

Self-Promotion

Quantity Produced

Tabloid Cards: 316
Mugs: 72
Color cards: On demand

Production Cost

Tabloid Cards: $228
Mugs: $521.77
Color cards: On demand

Production Time

1 month

Dimensions (Width × Height × Depth)

Tabloid Cards: 11.77 in × 14.5
Mugs: 3.6875 in high × 3.125 in diameter
Color cards: 4.13 in × 5.82 in

Page Count

–

Paper Stock

Tabloid Cards: Newsprint
Mugs: Mug
Color cards: Uncoated

Number of Colors

Tabloid Cards: CMYK
Mugs: 1
Color cards: CMYK

Varnishes

–

Binding

–

Typography

Alda by Emigre

Full newspaper, as delivered.

Folding it down.

Raúl and Elisa Shower Invitation

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Project Description

A cornucopia of holiday cards and gifts from us to our family, friends, peers, and contributors sparked by a project from Moo.

Production Lesson(s)

When doing digital printing with Newspaper Club push the CMYK values higher than usual so that the colors come out fuller. With the mugs: detailed designs are hard to reproduce in, well, detail.

Post Author

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

Date Published

February 13, 2013

Filed Under

Holiday Card
Offset

Tagged with

digital
gift
holiday card
newspaper
newsprint

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.