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Lead Image

UCllc 2012 Holiday Cards and Gift


Production Method





Armin Vit
Bryony Gomez-Palacio



Tabloid Cards: Newspaper Club
Mug: Promo Logo Mugs
Color cards: Moo

We used the time-consuming designs we created for Moo for a set of Ready Made holiday cards to create our own yearly holiday card and client/sponsor/über-friend gift. Our holiday cards have typically been No. 10-sized so they fit in a simple envelope and are cheap to produce and mail. Being more ambitious this year, we went oversize by printing 26 64-page newspapers where each sheet folded down to a mailable holiday card and then opened back up to a nice, poster-size holiday treat. It was a bit of a mind-bender to figure out the right pagination set-up but nothing that a few mini mock-ups didn’t solve.

For the mug, the thinking was more straightforward, mainly: “Let’s put this on a mug”. Luckily it’s cheaper than I thought and makes for a great gift.

If you are interested in one of the mugs, we have about 15 left, we’ll sell them at production cost of $7.25 plus shipping. We’ll squeeze in a large holiday card in there as well. Scroll to the end of the post for purchase button. 




Quantity Produced

Tabloid Cards: 316
Mugs: 72
Color cards: On demand

Production Cost

Tabloid Cards: $228
Mugs: $521.77
Color cards: On demand

Production Time

1 month

Dimensions (Width × Height × Depth)

Tabloid Cards: 11.77 in × 14.5
Mugs: 3.6875 in high × 3.125 in diameter
Color cards: 4.13 in × 5.82 in

Page Count

Paper Stock

Tabloid Cards: Newsprint
Mugs: Mug
Color cards: Uncoated

Number of Colors

Tabloid Cards: CMYK
Mugs: 1
Color cards: CMYK




Alda by Emigre


UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift

Full newspaper, as delivered.

UCllc 2012 Holiday Cards and Gift

Folding it down.

UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift
UCllc 2012 Holiday Cards and Gift


Recent Posts



Project Description

A cornucopia of holiday cards and gifts from us to our family, friends, peers, and contributors sparked by a project from Moo.

Production Lesson(s)

When doing digital printing with Newspaper Club push the CMYK values higher than usual so that the colors come out fuller. With the mugs: detailed designs are hard to reproduce in, well, detail.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 13, 2013


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End