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Lead Image

My favorite part of this business card was the hardest to print. The back. The one without the important information, but the one that is tactile and surprising in what is pressed down, and what is left raised though letterpress. 



Awkward Media

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in.

Page Count

Paper Stock

Number of Colors






Awkward Media Business Cards
Awkward Media Business Cards
Awkward Media Business Cards ---

Recent Posts



Project Description

A flood with a knockout logo is always a challenge, and we could have taken the silkscreen route, but instead we chose to do something great and challenging. So here we are a couple weeks later with this engaging and powerful colored business cards. The client was very happy and we were very grateful for trusting us with their printing.

Production Lesson(s)

Printing a flood requires extra patience in letterpress, and registration guides can be trickier to position, so you gotta be smarter than the project, but still let the press print at its own pace, inking too fast or printing too fast doesn't allow for a well printed solid, so in the end, patience, patience, patience, and be willing to take on challenges.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2013


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End