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Lead Image

My favorite part of this business card was the hardest to print. The back. The one without the important information, but the one that is tactile and surprising in what is pressed down, and what is left raised though letterpress. 



Awkward Media

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in.

Page Count

Paper Stock

Number of Colors






Awkward Media Business Cards
Awkward Media Business Cards
Awkward Media Business Cards ---

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Project Description

A flood with a knockout logo is always a challenge, and we could have taken the silkscreen route, but instead we chose to do something great and challenging. So here we are a couple weeks later with this engaging and powerful colored business cards. The client was very happy and we were very grateful for trusting us with their printing.

Production Lesson(s)

Printing a flood requires extra patience in letterpress, and registration guides can be trickier to position, so you gotta be smarter than the project, but still let the press print at its own pace, inking too fast or printing too fast doesn't allow for a well printed solid, so in the end, patience, patience, patience, and be willing to take on challenges.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2013


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End