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BROWSE


Lead Image

Brookelyn Photography Packaging

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Production Method

Letterpress
Rubber stamp
Silkscreen

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Design

Hum Creative

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Printing

Letterpress: Satsuma Press
Notebook: Scout Books

Isn’t there something unique about the attraction in between screen printing and kraft paper? I believe so. Anyhow, this branding for Brookelyn Photography is playful, yet clean, elegant, fancy, and it surely stays out of the realm of photography-related visual components. This packaging includes an outer box, card, CD sleeve, and a custom-made notebook that makes it fun for couples to record their memories and stories. 

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Client

Brookelyn Photography


Quantity Produced

100


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2

Varnishes


Binding

Mixed binding


Typography

Knockout
Lavanderia

 


Brookelyn
Brookelyn
Brookelyn ---

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Project Description

Brooke Fitts of Brookelyn Photography wanted to refresh her branding to signify the personal warmth of her photos while reflecting her urban and modern sensibilities. We worked with Brookelyn to create a flexible logo system which transitions smoothly from a simple DIY stamp on craft envelopes, to custom letterpress business cards and thank you notes.

Brooke returned to Hum Creative for custom packaging to accompany her photo CDs. We set out to create a branded gift worthy of the beautiful photos the packaging contains. Brookelyn’s identity extended to an outer box, card, CD sleeve declaring “you look so good,” and a custom 32-page notebook designed and written by Hum.

The “Love Wins” notebook encourages Brooke’s clients to record stories and memories of their life together —the perfect accompaniment to the photos of their special day.

Production Lesson(s)

This packaged set was printed and sourced with multiple different vendors. It was a challenge to match the multiple kraft papers and inks, and in fact, we never got a 100% match. A major goal for this project was to create a kit that would be easy for Brooke to produce as-needed. Aside from the 'Love Wins' Book, each item was produced either in small-runs or assembled by Brooke herself. Brooke is able to apply stickers, washi tape, and stamp additional elements to further customize her collateral.”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 26, 2013

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Filed Under

Letterpress
Packaging
Rubber stamp
Silkscreen

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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End