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Lead Image

Brookelyn Photography Packaging


Production Method

Rubber stamp



Hum Creative



Letterpress: Satsuma Press
Notebook: Scout Books

Isn’t there something unique about the attraction in between screen printing and kraft paper? I believe so. Anyhow, this branding for Brookelyn Photography is playful, yet clean, elegant, fancy, and it surely stays out of the realm of photography-related visual components. This packaging includes an outer box, card, CD sleeve, and a custom-made notebook that makes it fun for couples to record their memories and stories. 



Brookelyn Photography

Quantity Produced


Production Cost

Production Time

1 Month

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors




Mixed binding




Brookelyn ---

Recent Posts



Project Description

Brooke Fitts of Brookelyn Photography wanted to refresh her branding to signify the personal warmth of her photos while reflecting her urban and modern sensibilities. We worked with Brookelyn to create a flexible logo system which transitions smoothly from a simple DIY stamp on craft envelopes, to custom letterpress business cards and thank you notes.

Brooke returned to Hum Creative for custom packaging to accompany her photo CDs. We set out to create a branded gift worthy of the beautiful photos the packaging contains. Brookelyn’s identity extended to an outer box, card, CD sleeve declaring “you look so good,” and a custom 32-page notebook designed and written by Hum.

The “Love Wins” notebook encourages Brooke’s clients to record stories and memories of their life together —the perfect accompaniment to the photos of their special day.

Production Lesson(s)

This packaged set was printed and sourced with multiple different vendors. It was a challenge to match the multiple kraft papers and inks, and in fact, we never got a 100% match. A major goal for this project was to create a kit that would be easy for Brooke to produce as-needed. Aside from the 'Love Wins' Book, each item was produced either in small-runs or assembled by Brooke herself. Brooke is able to apply stickers, washi tape, and stamp additional elements to further customize her collateral.”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 26, 2013


Filed Under

Rubber stamp


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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

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Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

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