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Lead Image

Cat Footwear Magazine Issue 2


Production Method




Erin Waineo Design

Creative Director/Designer: Erin Waineo
Editor/Copywriter: Ken Czop
Cat Footwear: Jen Reeves



Holland Litho

Communication was key to getting this magazine turned around on a tight schedule with high-quality results. It’s seemingly miraculous what can be achieved when correspondence between designer, client and printer remains open. 



Cat Footwear

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.25 × 11.625 in

Page Count

160 pages + Cover

Paper Stock

Rollan / Enviro 100 Print / White / 60 T

Number of Colors

4 color, CMYK



Perfect bound


Berthold Akzidenz Grotesk, condensed family
Whitney, family
Adobe Garamond Pro



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Project Description

This is the second issue of the Cat Footwear Magazine. It is distributed internationally, featuring shoes from the Autumn/Winter 2013 line. Each collection is highlighted with large full bleed photography and pops of color throughout.

The paper we used was a huge part to the success of this piece to help tell the story. Fitting with the Cat Footwear brand, we wanted something uncoated that was a little rough and that had some grit to it. Going with a duller 100% recycled paper, fit perfectly.

Production Lesson(s)

We had a very tight production schedule for this magazine. Great communication between the designer, printer and client is critical in producing a quality piece. Because of the tight deadline we weren't able to get enough of our first paper choice in time so we had to quickly make a decision on a new paper. Holland Litho and Central Michigan Paper were extremely helpful in guiding us in a new direction. Although it wasn't our top choice, we are very happy with paper and the finished piece.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 27, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End