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Lead Image

Cat Footwear Magazine Issue 2


Production Method




Erin Waineo Design

Creative Director/Designer: Erin Waineo
Editor/Copywriter: Ken Czop
Cat Footwear: Jen Reeves



Holland Litho

Communication was key to getting this magazine turned around on a tight schedule with high-quality results. It’s seemingly miraculous what can be achieved when correspondence between designer, client and printer remains open. 



Cat Footwear

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.25 × 11.625 in

Page Count

160 pages + Cover

Paper Stock

Rollan / Enviro 100 Print / White / 60 T

Number of Colors

4 color, CMYK



Perfect bound


Berthold Akzidenz Grotesk, condensed family
Whitney, family
Adobe Garamond Pro



Recent Posts



Project Description

This is the second issue of the Cat Footwear Magazine. It is distributed internationally, featuring shoes from the Autumn/Winter 2013 line. Each collection is highlighted with large full bleed photography and pops of color throughout.

The paper we used was a huge part to the success of this piece to help tell the story. Fitting with the Cat Footwear brand, we wanted something uncoated that was a little rough and that had some grit to it. Going with a duller 100% recycled paper, fit perfectly.

Production Lesson(s)

We had a very tight production schedule for this magazine. Great communication between the designer, printer and client is critical in producing a quality piece. Because of the tight deadline we weren't able to get enough of our first paper choice in time so we had to quickly make a decision on a new paper. Holland Litho and Central Michigan Paper were extremely helpful in guiding us in a new direction. Although it wasn't our top choice, we are very happy with paper and the finished piece.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 27, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End