ABOUT      CONTACT      RSS

Submit
your Work

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Cat Footwear Magazine Issue 2

---

Production Method

Offset

---

Design

Erin Waineo Design

Creative Director/Designer: Erin Waineo
Editor/Copywriter: Ken Czop
Cat Footwear: Jen Reeves

---

Printing

Holland Litho

Communication was key to getting this magazine turned around on a tight schedule with high-quality results. It’s seemingly miraculous what can be achieved when correspondence between designer, client and printer remains open. 

---

Client

Cat Footwear


Quantity Produced

3,000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.25 × 11.625 in


Page Count

160 pages + Cover


Paper Stock

Rollan / Enviro 100 Print / White / 60 T


Number of Colors

4 color, CMYK

Varnishes


Binding

Perfect bound


Typography

Berthold Akzidenz Grotesk, condensed family
Whitney, family
Adobe Garamond Pro

 


Description
Description
Description
Description
Description
Description
Description
Description
Description
Description
Description
---

Recent Posts


Previous


Next

Project Description

This is the second issue of the Cat Footwear Magazine. It is distributed internationally, featuring shoes from the Autumn/Winter 2013 line. Each collection is highlighted with large full bleed photography and pops of color throughout.

The paper we used was a huge part to the success of this piece to help tell the story. Fitting with the Cat Footwear brand, we wanted something uncoated that was a little rough and that had some grit to it. Going with a duller 100% recycled paper, fit perfectly.

Production Lesson(s)

We had a very tight production schedule for this magazine. Great communication between the designer, printer and client is critical in producing a quality piece. Because of the tight deadline we weren't able to get enough of our first paper choice in time so we had to quickly make a decision on a new paper. Holland Litho and Central Michigan Paper were extremely helpful in guiding us in a new direction. Although it wasn't our top choice, we are very happy with paper and the finished piece.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

March 27, 2013

---

Filed Under

Magazines
Offset

---

Tagged with

---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End