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BROWSE


Lead Image

Cat Footwear Magazine Issue 2

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Production Method

Offset

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Design

Erin Waineo Design

Creative Director/Designer: Erin Waineo
Editor/Copywriter: Ken Czop
Cat Footwear: Jen Reeves

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Printing

Holland Litho

Communication was key to getting this magazine turned around on a tight schedule with high-quality results. It’s seemingly miraculous what can be achieved when correspondence between designer, client and printer remains open. 

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Client

Cat Footwear


Quantity Produced

3,000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.25 × 11.625 in


Page Count

160 pages + Cover


Paper Stock

Rollan / Enviro 100 Print / White / 60 T


Number of Colors

4 color, CMYK

Varnishes


Binding

Perfect bound


Typography

Berthold Akzidenz Grotesk, condensed family
Whitney, family
Adobe Garamond Pro

 


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Project Description

This is the second issue of the Cat Footwear Magazine. It is distributed internationally, featuring shoes from the Autumn/Winter 2013 line. Each collection is highlighted with large full bleed photography and pops of color throughout.

The paper we used was a huge part to the success of this piece to help tell the story. Fitting with the Cat Footwear brand, we wanted something uncoated that was a little rough and that had some grit to it. Going with a duller 100% recycled paper, fit perfectly.

Production Lesson(s)

We had a very tight production schedule for this magazine. Great communication between the designer, printer and client is critical in producing a quality piece. Because of the tight deadline we weren't able to get enough of our first paper choice in time so we had to quickly make a decision on a new paper. Holland Litho and Central Michigan Paper were extremely helpful in guiding us in a new direction. Although it wasn't our top choice, we are very happy with paper and the finished piece.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 27, 2013

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Filed Under

Magazines
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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