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Lead Image

I’m always a little jealous when someone else has a nice design with my initials. Daniel Renda pulled off this splendidly simple design and made it eye catching with a distinctive, bold color palette. And by the way, someone needs to jump on the market for edge painting technique advice. Is this really a secret designers and printers cannot afford to share? 

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Client

Self-promotion


Quantity Produced

100


Production Cost

$90


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

220 C


Number of Colors

3

Varnishes


Binding


Typography

Metric
Calibre

 


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Project Description

I wanted to create an identity system that was clean and simple but still eye-catching.

Production Lesson(s)

One of the most valuable lessons I learned was to get your paper professionally trimmed before you print. It just makes life so much easier when everything is straight and square to begin with.

The edge painting was definitely the biggest challenge. I quickly learned that no one wants to share their edge painting techniques so I had to just go for it and hope for the best.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 11, 2013

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Filed Under

Business Cards
Identity Materials
Letterpress

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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