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BROWSE


Lead Image

I’m always a little jealous when someone else has a nice design with my initials. Daniel Renda pulled off this splendidly simple design and made it eye catching with a distinctive, bold color palette. And by the way, someone needs to jump on the market for edge painting technique advice. Is this really a secret designers and printers cannot afford to share? 

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Client

Self-promotion


Quantity Produced

100


Production Cost

$90


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

220 C


Number of Colors

3

Varnishes


Binding


Typography

Metric
Calibre

 


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Project Description

I wanted to create an identity system that was clean and simple but still eye-catching.

Production Lesson(s)

One of the most valuable lessons I learned was to get your paper professionally trimmed before you print. It just makes life so much easier when everything is straight and square to begin with.

The edge painting was definitely the biggest challenge. I quickly learned that no one wants to share their edge painting techniques so I had to just go for it and hope for the best.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 11, 2013

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Filed Under

Business Cards
Identity Materials
Letterpress

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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