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Lead Image

F*CK Now What — Linocut Print


Production Method

Linoleum block



Cameron Sandage / Ryan Swedenborg

EM-Space.Org -- For hosting the space for printing and the letterpress fair.



Done in association with Em-Space

Remember the days when you could get up late, have a cup of coffee, and wonder what you were going to do next? You know the feeling. Cameron Sandage and Ryan Swedenborg turned it into an poster for a good cause. Now you can hang it on your breakfast nook wall in memoriam of the simple life. 



Print Make Share Challenge

Quantity Produced


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Dimensions (Width × Height × Depth)

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Paper Stock

Number of Colors





House - Quintet



Recent Posts



Project Description

Ryan and I responded to a call for artist by who was in search of artists for their Design Week Portland event called 'Print Make Share Challenge". There would only be a total of 15 teams / individuals selected to participate and the participants were to be live printing during the letterpress fair at ADX in Portland during Design Week Portland. Ryan and I put our names in and coined ourselves "Coffee Shop Creatives" due to the many hours we spent at Starbucks across from the Portland State University Art Building.

We ended up getting accepted to be apart of the show and paid our entry fee of 25.00 dollars to cover the cost of the linoleum, as well as paper and ink at the show. The next step we had to figure out what we wanted to do, we both knew we wanted to do something type related and we both knew we wanted a little more of a challenge. We landed on the phrase FUCK NOW WHAT and started to look at typefaces, doodling our own designs and we also looked at Which finally landed us on using the House typeface Quinlet which we slightly modified to fit our needs.

Our last thought in the design phase was to add in a coffee cup to pull it back into our team's name sake but later thinking about the phase we realized that these two things go hand in hand on a day when you don't have much going on and your trying to figure out what you will do while sipping your first cup in the mornings.

All in all the project was a lot of fun, we learned a lot. We were only able to print three prints of the poster, one was to be auctioned off at the close of the letterpress show, one print to be in another Em-Space show with any proceeds to go to help build their letterpress library. And one print for Ryan and I. We are planning on doing a few more prints, so if you are interested in a copy of the print please let us know.

Production Lesson(s)

When working with an 18-by-24 sheet of linoleum give yourself ample time to get the image transfered but also to carve / etch the image.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 6, 2013


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Linoleum block


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End