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Lead Image

Mutual of Omaha Vegas Poster


Production Method




Justin Schafer




Making Las Vegas new and avoiding clichés could be more challenging than it sounds. Justin Schafer expresses a contemporary take on “the Vegas vibe” with this homage to vintage playing cards, without abandoning definitive icons that conjure thoughts of the Sin City. 



Mutual of Omaha Insurance Company

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

60 C

Number of Colors





Brandon Grotesque



Recent Posts



Project Description

Mutual of Omaha sends agents all over the world for different sales contests. In 2014 they'll be sending winning agents to the Cosmopolitan in Las Vegas. Attempting to break away from the cliche mold of Vegas I wanted to created a unique, modern, illustrative take to attract a younger, more sophisticated audience. I replicated the style of a vintage playing card with a modern twist. In addition to the tagline "The Vegas Vibe" we attempted to illustrate the overall experience they would enjoy at the upscale, modern Cosmopolitan Hotel.

Production Lesson(s)

Doing a one color silver metallic ink on colored paper was a great, inexpensive way to make an impact.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 5, 2013


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End