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BROWSE


Lead Image

Prameya Identity

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Production Method

Flocking
Rubber stamp

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Design

Sciencewerk

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Printing

Self-Printing

It’s a triumph when a designer can create a solution with a high-end appearance that isn’t expensive or difficult to produce. The identity system Sciencewerk created for indonesian company Prameya can mostly be produced in-house with a rubber stamp on readily available and affordable paper. Only the flocking-printed envelopes have to be printed and even those are available on demand. Chalk this one up as a victory. 

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Client

Prameya


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Various Commercial Kraft Papers / Various Grammage


Number of Colors

2

Varnishes


Binding


Typography

Adobe Caslon Pro

 


Description
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Project Description

Prameya is an Indonesian based independent interior design firm. The aim for the project is to create an identity kit that is flexible — it has to be adaptable and not dependent on one paper— — , and it must be affordable. Kraft paper families are very suitable for this project due to their high availability and they are relatively cheaper than any imported paper stocks. The paper comes with 3 basic colors — black, grey, or standard brown — which can be mixed and matched for the folder, business card, envelope, bookmark or the thank you post card. For items such the envelope, bookmark, and business card, we use a rubber stamp in white or black ink for flexibility. For the proposal folder, we use velvet flocking that can be printed on demand.

Production Lesson(s)

The challenge was to create a set identity that is flexible, available on demand, affordable, able to be mixed and matched, and yet unique. This is when the traditional rubber stamp with white or black ink and the use of affordable materials such as Kraft Paper families comes in handy. Flocking print adds exclusivity to the appearance.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 4, 2013

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Filed Under

Flocking
Identity Materials
Rubber stamp

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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