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Lead Image

Prameya Identity


Production Method

Rubber stamp







It’s a triumph when a designer can create a solution with a high-end appearance that isn’t expensive or difficult to produce. The identity system Sciencewerk created for indonesian company Prameya can mostly be produced in-house with a rubber stamp on readily available and affordable paper. Only the flocking-printed envelopes have to be printed and even those are available on demand. Chalk this one up as a victory. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Various Commercial Kraft Papers / Various Grammage

Number of Colors





Adobe Caslon Pro



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Project Description

Prameya is an Indonesian based independent interior design firm. The aim for the project is to create an identity kit that is flexible — it has to be adaptable and not dependent on one paper— — , and it must be affordable. Kraft paper families are very suitable for this project due to their high availability and they are relatively cheaper than any imported paper stocks. The paper comes with 3 basic colors — black, grey, or standard brown — which can be mixed and matched for the folder, business card, envelope, bookmark or the thank you post card. For items such the envelope, bookmark, and business card, we use a rubber stamp in white or black ink for flexibility. For the proposal folder, we use velvet flocking that can be printed on demand.

Production Lesson(s)

The challenge was to create a set identity that is flexible, available on demand, affordable, able to be mixed and matched, and yet unique. This is when the traditional rubber stamp with white or black ink and the use of affordable materials such as Kraft Paper families comes in handy. Flocking print adds exclusivity to the appearance.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 4, 2013


Filed Under

Identity Materials
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End