ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

The Chickenoceros Postcard


Production Method




Cecilia Hedin



Cecilia Hedin

As we all know, chickenoceros awareness is a world-wide hot-button issue of our time. What few people know is that the screeching sound created when applying an exacto blade to negative film can be a near perfect match for the chickenoceros mating call. Cecilia Hedin simultaneously risked hearing damage and chickenoceros attraction by carefully etching this image of the rare beast. All in a days work for a worthy cause. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

8 × 5.75 in

Page Count

Paper Stock

St Cuthberts Mill / Somerset / Soft White, Velvet / 300g/m²

Number of Colors





This piece is available for purchase for $3.50


Recent Posts



Project Description

The slightly sad Chickenoceros is an extremely rare creature. To help the endangered species from becoming extinct, I wanted to spread its existence to the rest of the world with this postcard.

Production Lesson(s)

Illustrating with an exacto knife on a negative film (in order to make a polymer plate) is totally different from drawing with pen on paper. It makes a screeching sound, and everything within a 3-feet radius gets covered in film dust.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 8, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End